Importance of Social Media Marketing for Your Small Businesses

Social media marketing has gained popularity among small businesses and they are taking this kind of marketing as one of their important marketing strategies for their businesses. It is a helpful platform from where you can reach thousands of customers in a short time with less efforts. In this post, you will see the importance of social media marketing for your small businesses.

Cost-effective: Social media marketing is a cost-effective marketing strategy for your small businesses. This is because it is free to open your business account in these sites, but where you need to spend a little money for its maintenance is on content, graphic creation, and for further developments. It has the ability to reach thousands or millions of targeted audience within a short time and with a less efforts.

Take a look at the number of the users:

  • Facebook has 1.15 billion users.
  • Active Twitter users are about 200 million.
  • LinkedIn users are about 238 million.

A platform to educate and empower online community: Social media marketing is a powerful tool in educating and empowering your online community. Here what you need to do is – share educational to informational posts as these reveals your brand personality to the community followers.

Direct interaction with customers: Social media marketing is a two-way communication tool, by which, small businesses can engage their customers by conducting polls or surveys or by responding to the queries. By this, the businesses can know about the targeted audiences – what they like/dislike about your products/services, what their needs and wants and so on. Accordingly, you can make necessary adjustments to provide quality customer service. This will build trust customers’ trust. They will feel your business is credible.

Generates leads/sales: Social media marketing plays a critical role in generating leads/sales for your small businesses. According to the report – 2012 State of Inbound Marketing – it has 100% higher leads to close rate than outbound marketing. However, do not get overwhelmed with this feature, because you will not get instant results. Here you need to put consistent efforts in implementing and maintaining the marketing campaign. Over a period of time, you will get the best results.

Social media marketing helps in branding: This is a good platform to build branding. It depends on you in deciding how to position your organization in the minds of the organization. Here what you need to do is – put consistent efforts on creating and posting valuable content over these sites. This will build reputation for your brand.

Business Exposure: Social media marketing is a boon to professional employers who are willing to connect with the other professional in the same industry. This helps in building comprehensive network as well as you can gain referrals.

Social media site usage has grown manifold over the past few years. Therefore, it is an effective platform to promote your business.

Marketing Strategies for Small Business: Simple Ways of Taking Your Business Online

There are so many marketing strategies for small business out there these days that it’s enough to make you dizzy if you try to listen to every advertisement. The problem is that people who sell internet marketing systems are likely to be pushing something that doesn’t even work for them! No wonder it’s so easy to get overwhelmed with the technology of today.

But what if there was a way take just the “meat and potatoes” from the best of the marketing strategies for small business?

The purpose of this post is to try to simplify what you actually need to get started in taking your business online…

Why taking your business online?

The beauty of taking your business online… The beauty of taking your business online…

Because, now that the internet is a huge part of the average business, if you’re not taking your business online, you’re leaving a lot of money on the table! You’re apt to be left in the dust while your competitors ramp up past you with their own marketing communication strategy.

But no need to get overwhelmed just yet…

I’m here to give you those “meat and potatoes” for the best internet marketing strategies for small business…

… in actuality, you only need three things for taking your business online to where you can allow the system to do most of the “heavy lifting” for you.

There are basically only three marketing strategies for small business online…

1) Taking your business online with a capture page…

This is also called a “landing page” because it’s what your visitor who’s searching for your service will initially land on. The purpose of the capture page is to compel your visitor to want to enter their email address; hence, you’ve just “captured” them as a new lead.

The main thing you need to remember about the capture page is that it must promise something.

Look at it from your visitor’s point of view; what would compel you to want to enter your email address for more information? A good example of this is to promise something for free – like a free educational video for more information.

2) Taking your business online with a sales page…

Ideally, this is a video that your new lead will be introduced to immediately upon entering their email information. The beauty of this, of course, is that it’s all automated so your new lead will literally be listening to a sales presentation from “you” while you might be still sleeping!

3) Taking your business online with an auto-responder…

On average, most people will need to be approached seven times before making a decision to purchase.

SEVEN times? OMG!

Who on earth would want to be that much of a nag? Especially those small businesses such as network marketing deals where you get all the work and NO training on how to promote you deal. Developing a marketing strategy is so much easier if you only need do it once, and then let the system take over the bulk of the work for you.

The beauty of having an auto-responder is that you set it all up ahead of time with your own personal messages…

People tend to want to buy from those who they know, like and trust. And it’s your continuous flow of emails with your pictures and videos that help them get to know who you are, whereby giving them the chance to grow into a trusting “relationship” with you – even without ever having met you!

And that’s really all there is for in marketing strategies for small business online… except for the idea of a “funded proposal”…

If you haven’t heard of this term before, think of an internet marketing system that will automatically “sell itself” while you use this system for taking your business online. This is an idea adopted by millions of successful internet marketers because it costs money to market your business, and, without a funded proposal, it’s likely that your funds for the business will be exhausted before you start to make any substantial profits.

It’s no wonder that the funded proposal is now a household term among those using marketing strategies for small business online!

Small Business Internet Marketing Promotion

One of the most frequent questions emailed to me throughout last year was related to how to go about internet marketing promotions for small businesses.

It’s quite amusing how small businesses consider themselves to be a whole different kettle of fish when it comes to doing business online. The truth is that the online space is the only place where small business can actually compete head to head with big business.

In the offline world big business dominates because they have the financial clout, however the online world things are slightly different.

If you can create enough buzz online, you can outwit big business and beat them at their own game. Small business internet marketing promotions are fundamentally no different to internet marketing promotion for big business; there are a few basic principals that apply:

  • Get loads of qualified traffic
  • Convert the traffic to leads
  • Convert your leads to sales

More traffic means more leads, and more leads means more sales… it really is that simple.

And the great part is that doing business online gives you and equal chance to compete with any other business out there.

To get you started here are some great ideas on how to get your loins share of website visitors with some simple, but often overlooked internet marketing promotion strategies.

  1. Build an email list to encourage repeat visits
  2. Create Viral Marketing Videos
  3. Participate in pay per click (PPC) advertising
  4. Participate in banner exchange programs
  5. Target value keywords in your Search Engine Optimisation strategy
  6. Create Joint Ventures with your competition
  7. Use podcasts to attract new visitors
  8. Exchange links with highly relevant websites
  9. Participate in Co-registration lead building
  10. Do plenty of press releases
  11. Participate in product review exchanges
  12. Post in forums relevant to your industry
  13. Participate in newsgroups relevant to your industry
  14. Participate in traffic exchange programs

If you started at ZERO and got just 10 leads a day from each of the above strategies, that would account for a whopping 4200 new leads per month.

The only thing left to do is TAKE action!

Good Luck and Happy Marketing

Smart And Useful Tips To Keep In Mind When Choosing A Provider Of Phone Systems For Small Business

It is really great to know that leading phone solutions specialists today can provide practical solutions that will let all businesses or companies, big or small, experience all the benefits that first-rate phone systems for offices can bring, and at affordable prices.

And to get the best value of investing in a business phone system, start by choosing the right phone services provider. Their professional experience and reliability can provide all businesses the needed solutions and technologies that are truly beneficial and their expertise can help the business-owner or decision-maker to understand the options better and therefore lead them to make smarter, well-informed decisions.

Here are some useful tips to consider in choosing a good phone system provider:

Look for a provider that offers plans and/or systems that are simple and clear. Choose a provider who can deliver all-in-one solutions that can make life simpler and more manageable for the business and all the staff. Leading providers present easy-to-understand proposals to help clients select the best option according to their business type and requirements.

They can be flexible with the payment methods. Reputable well-known providers can come up with friendly pricing and easy payment options by giving customized solutions that are relevant to the unique business needs of their clients. As such, phone systems for small business is highly attainable and can really materialize.

They have a well-experienced and responsive customer service and technical team. The best and most reliable provider makes sure they employ only experienced and qualified professionals who can provide technical services and comprehensive, ongoing support to clients. They are also easy to reach and very helpful anytime they called up.

The provider has a wide range of selections from leading brands. Smart businesses know that investing in established phone system brands such as Avaya, Panasonic, LG-Ericsson, Samsung and Alcatel is more practical in the long run because of the reliable performance and more innovative features these manufacturers offer. Choose a provider that is also an authorised seller of solutions from established brands and ensure top-rate performance and service, as well as significant return on investment.

Keeping the above traits or features in mind when looking for and choosing your phone system provider will certainly enable you to have one less worry in running your business and have the best and dependable communication system in the company that you, your staff and customers can always use effectively and rely on.